Meet Toni

Toni Reed,  has spent over 3 decades devoted to helping vulnerable people work through the challenges that they face in their everyday lives. As a Social Worker, she honed her interpersonal skills while supporting individuals, communities, families, groups and societies in a variety of complex social settings.

She recognizes the value of human relationships in order to enhance the well-being of the individual. She strives to create respectful and empowering relationships in all aspects of the work she does. Advocating for people to access the resources available to them in order to maintain their self-sufficiency is of particular interest to Toni.

She will work with dedication for solution-focused results to ensure that individuals have integrity, independence and decision making in their daily living. In her work, she has had experience with all ages of people, people with disabilities, people living with dementia, people with mental health concerns, newcomers, 2SLGBTQI+ individuals, and other vulnerable populations.

Following the teachings of Brene Brown, Toni believes in her perspective that “Empathy has no script. There is no right way or wrong way to do it. It’s simply listening, holding space, withholding judgment, emotionally connecting, and communicating that incredibly healing message of ‘you’re not alone.


Toni Reed Co-Owner & Co-Director GenaCare Family Support

Toni Reed
Co-Owner & Co-Director
GenaCare Family Support