Professionals by training. Caregivers by calling.

We care with purpose and with heart, always putting people first.
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The Heart Behind GenaCare Family Support

GenaCare Family Support is a home care company founded by Toni, a social worker, and Gary, an educator — two people whose professions are rooted in empathy, adaptability, and respect. Together, they created a model of home care services that is both professional and profoundly human.

We created GenaCare Family Support to provide the kind of home care services we wish had always existed — human, reliable, and built on trust.

Toni: Seeing the Whole Person

With extensive experience as a social worker, Toni has dedicated her career to supporting people facing illness, disability, and life transitions. Her approach to senior care at home looks beyond physical assistance, focusing also on emotional well-being, family dynamics, and social connection. She advocates for clients’ autonomy, empowering them to make informed choices while accessing the right resources. Skilled in navigating grief and trauma, Toni combines compassion with professionalism to provide trusted in-home caregiver support. Her guiding belief is simple yet powerful: everyone deserves to be treated with dignity and respect.

Gary: Adapting with Purpose

Gary’s background as an educator adds a unique dimension to home care services. He has years of experience supporting individuals with diverse cognitive, emotional, and physical needs — always adapting quickly and meeting each person with patience and compassion.

For Gary, education and caregiving share the same goal: empowering people to live with autonomy and purpose. Just as he once tailored lessons to different learning styles, he now adapts senior care at home to each client’s rhythm, preferences, and needs.

Educators are trained to communicate with clarity and compassion, even in uncertain moments. These skills translate seamlessly to caregiving, where emotional sensitivity and genuine human connection matter most.

What sets us apart?

GenaCare Family Support was built on the belief that details matter in care services at home:

  • We do not wear uniforms, because we believe support should feel familiar, not clinical.
  • We prioritize consistency in caregivers, so trust can grow naturally over time.
  • We give home caregivers the space and support they need to offer care with presence — not just efficiency.
  • We actively involve families, sharing updates and decisions with openness and respect.
  • We help clients stay connected to their routines, their community, and their sense of self.
  • We are a locally owned and operated team offering home care services in Alberta that adapt to real life.

Everyday care at home, when and how you need it.

Whether it is a helping hand, a listening ear, or a few hours of relief — we are here. From engaging companionship to post-surgery recovery and respite care for family caregivers, GenaCare Family Support offers personalized, flexible home care services to help families breathe a little easier.

Grounded in Presence

We take the time to be truly there with your loved one. No rushing, no distractions, no rotating strangers. Just consistency, calm, and steady support.

Rooted in Relationships

We believe caregiving works best when it is a relationship. That is why we match carefully, and stay connected every step of the way.

Adapted to the Person

We listen first, then build care around the person — their routines, their story, their preferences. What matters to them becomes what matters to us.

Guided by Experience

We bring not only skill but sensitivity. We navigate complex needs, transitions, and emotions with care and confidence.

Testimonials