About

When Care Matters Most, We Are Here for You – GenaCare Family Support for Full-Scale Family Support!

At GenaCare Family Support, we are committed to providing comprehensive, client-based care to our valued clients in Calgary and the surrounding areas. As a leading caregiving organization, we make treatment with dignity and respect possible for everyone and ensure that every client receives the best care possible.

Unlike other caregiving companies, all our caregivers are employees of our local company rather than contractual workers. This means we can provide consistent, high-quality care to our clients as our caregivers are fully invested in our company’s success and well-being.

Our team of caregivers boasts diverse expertise, including:

  • PhD level education skills
  • Companion Care
  • Dementia Care
  • Social Work
  • Support for Seniors
  • Early Childhood Education
  • Personal Fitness Training
  • Broad professional experience working with vulnerable populations
  • PhD level education skills
  • Companion Care
  • Dementia Care
  • Social Work
  • Support for Seniors
  • Early Childhood Education
  • Personal Fitness Training
  • Broad professional experience working with vulnerable populations

This diverse range of skills ensures that we can provide personalized care to each client, no matter their unique needs.

We take employee screening, mentorship and supervision very seriously, as we believe that the quality of care we provide is directly linked to the quality of our caregivers. In addition, our employees are provided with the highest industry employment standards and extensive health benefits, ensuring they can provide our clients the best possible care.

At GenaCare Family Support, we are more than just a caregiving company – we are a family support company. We understand that caregiving can be a difficult and emotional experience, and we are here to provide support and comfort to our clients and their families. We believe that the quality of care that we provide is directly linked to the positive relationship with our caregivers.

We will make a positive difference in the lives of those we serve, and honour the chance to be a part of your family.

100% Dedicated Care

Our caregivers are all employees of our local company, not contractual workers. This ensures that our caregivers fully invest in our company's success and our clients’ well-being.

Respite Care

We provide diverse expertise, including Companion Care for Seniors, Early Childhood Education, Personal Fitness Training, and broad professional experience working with vulnerable populations. This ensures that we can provide personalized care to each client, no matter their unique needs.

Exceptional Employee Screening

We take employee screening, mentoring and supervision very seriously, ensuring our caregivers provide our clients the highest possible care. Our employees are provided with the highest industry standards of employment and extensive health benefits ensuring that they can provide the best possible care to our clients period.

Toni Reed Co-Owner & Co-Director GenaCare Family Support

Meet Toni

Toni, with 30+ years of experience, is a dedicated Social Worker skilled in navigating complex social environments.

She prioritizes nurturing respectful, empowering relationships and advocates for individuals to access resources for self-sufficiency.

Toni is committed to solution-focused outcomes, ensuring integrity, independence, and autonomy in daily living.

Her extensive experience spans all age groups and includes working with individuals with disabilities, dementia, mental health concerns, newcomers, LGBTQ communities, and other vulnerable populations.

Toni follows the empathetic approach of Brene Brown, believing in the power of listening, holding space, connecting emotionally, and delivering the healing message of “you’re not alone.

Meet Gary

Calgary native Gary epitomizes community spirit with his lifelong commitment to caregiving, coaching, and mentorship.

As a devoted parent, he nurtured his children while pursuing a PhD in Education at the University of Calgary. Simultaneously, he coached at a local water polo club.

Recently, Gary shifted his dedication to seniors, specializing in dementia care. Over six years, he’s built deep connections with senior men and their families, providing respite and quality life experiences.

Gary is also a mentor to undergraduates and water polo coaches, embodying our values at GenaCare Family Support.

Discover Gary’s impactful journey at GenaCare.

Gary Malcolm

Care That's Personal, Professional and Compassionate

Choosing GenaCare Family Support for your caregiving needs means choosing a company dedicated to providing comprehensive, client-based care to you and your loved ones. From our initial no-cost meet-and-greet, our team will get to know you and your family and be responsive to your personal preferences. The individualized care plan is created to meet the interests of your loved one.

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Expirience in helping seniors

Bringing Compassion and Empathy to Our Care

As your partner for comprehensive caregiving, we understand that family caregivers need a much deserved break to relax, socialize and re-charge. The professional caregivers at GenaCare Family Support provide those breaks to you and your family. Enjoy your own time knowing that your loved one is safe, engaged and cared for.